The magic this year is not an illusion, it's a promise kept.

THURSDAY, AUGUST 7, 2025 AT 11:00 AM the curtain rises on our CHRISTMAS PREVIEW 2025: a unique preview that transforms the store into a journey of emotion and wonder.

While the sun is still high outside, inside the first lights of winter are turning on: our creative team, led by visual director Lorenzo Tatone, has been working for months to create various magical scenarios and countless worlds to experience.

- 14 months of research and design 
- 45 days of assembly
- 10 people behind the scenes...
for a display that is not just an exhibition, but a true sensory spectacle.

We don't just decorate: we create sensations, tell stories, and spark the imagination. Because for us, Christmas begins when you least expect it. ✨ We'll be waiting for you on Thursday, August 7, from 11:00 AM ✨